VWO Engage

Open your dashboard, pick an audience, and hit send—that’s the daily rhythm with VWO Engage. Start by adding the snippet via your tag manager or plugin, then switch on the single-tap opt-in prompt. Visitors can subscribe from desktop or mobile browsers and from Meta’s Messenger, no forms or app install required. As traffic comes in, label users with tags and segments based on behavior—pages viewed, cart value, device, country, UTM source—so you can speak to people, not a list.

Next, build your first campaign. Choose the channel (browser push or Messenger), write a tight headline, drop in an icon or product image, and preview how it appears on phone and desktop. Decide where it displays (a subtle floating panel or native push), pick a call-to-action, and set deep links to product or content pages. You can blast now, schedule for a fixed date, or let the system deliver at the recipient’s local time. Add rules: frequency caps, expiry time, and event triggers such as exit intent, price-viewed, or 30 minutes of cart inactivity. Create A/B variants of copy and artwork; VWO Engage will split traffic and crown the winner automatically.

Automations save the most time. Use the cart-recovery workflow: message 1 reminds, message 2 shows the exact items left behind, message 3 offers a limited-time incentive. Build browse-abandon flows for visitors who checked a category but didn’t add to cart; set back‑in‑stock or price‑drop alerts; announce product drops to VIP segments first. Publishers can wire up post-publish alerts from RSS; SaaS teams can nudge trial users with onboarding tips, feature spotlights, and renewal reminders. All of this runs without a mobile app—you’re reaching people where they already are.

Measure and iterate daily. Watch sends, deliveries, clicks, and conversions in real time, broken down by segment, device, and geography. Compare performance against email to spot journeys better served by push or Messenger, often generating far higher click-throughs. Cut paid retargeting spend by activating your owned audience: re-engage recent visitors directly instead of paying per impression. Use social and campaign analytics to find the creatives and timings that win, then promote the best variant to 100%. If results dip, tweak segments, adjust send windows, or refresh the offer—small changes move revenue quickly with VWO Engage.